Animation - A medium for social change
Voice over style: Caring narrator, Gentle call to action
Following on from my previous post here’s another example of a campaign using animation to address serious global, socio-political issues. This beautifully executed film by The House London, shines a light on the exploitation of migrant workers in the build up to the 2022 World Cup in Qatar and is a gentle call to action. This film has a totally different feel to the Zika Virus campaign. The animation has a lighthearted approach which illustrates the key points in an engaging way. This is contrasted by the Caring Narrator quality to my voiceover style.