Voice over style: Caring narrator, Gentle call to action

Following on from my previous post here’s another example of a campaign using animation to address serious global, socio-political issues. This beautifully executed film by The House London, shines a light on the exploitation of migrant workers in the build up to the 2022 World Cup in Qatar and is a gentle call to action. This film has a totally different feel to the Zika Virus campaign. The animation has a lighthearted approach which illus...

I was delighted when I was approached to voice the Spanish versions of 11 short animations addressing the widespread Zika virus epidemic. The films feature talking mosquitoes and use humour as a way of drawing the audience in and encouraging them to engage with the subject. There were several mosquito characters and the exaggerated voices help to distinguish one from the other and set the humorous tone of this campaign. The resulting films are a deceptively lighthearted and effective way of addr...

Jacqueline Vitali Spanish Latin American voiceover accent

The key to finding an effective corporate tone of voice is to communicate with people in a way that they find easy to understand. This is a very important consideration for those creating the content for the organisation, either in the form of the written word or visual media, as well as the way a script is spoken.

The every day language and vocabulary, which is naturally used within certain organisations can have a tendency to come across...

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© Jacqueine Vitali 2016 Josh Riley design